Event & content collaboration for your whisky brand

Whisky is more than a product – it’s history, craftsmanship, and emotion.

I help brands tell their story: through in-depth brand consulting, high-quality whisky tastings, authentic trade fair appearances, and compelling content creation.

With my whisky expertise and a keen understanding of your brand identity and storytelling, I create unique whisky experiences that leave a lasting impression.

For distilleries, brands, and agencies that want more than traditional promotion.

Your whisky story deserves more attention – I’m turning it into an experience.

Hi, I’m Leon – your specialist for whisky experiences and storytelling.

I’ve been working in the whisky industry for over 12 years. Visiting over 100 distilleries in 12 countries, I’ve gathered the story behind each distillery, a wealth of whisky knowledge, and countless contacts. As a systemic coach, I combine my passion for whisky with the analytical skills of systemic consulting and project management.

Through various roles in the whisky industry, I’ve gained a holistic view of the market, the products, and the customer base. What story does your whisky tell? Where do we find your customers? We’ll find out together.

With me, your brand gains not just a whisky expert, but a partner who conceives, organizes, and professionally implements events, presentations, and digital content – ​​all from a single source. My goal: to convey your brand passionately and vividly, creating unforgettable experiences.

Meine Leistungen auf einen Blick

🥃 Brand Tastings

Exclusive whisky tastings for brands, product launches, and customer events – on-site or digital.

🎪 Trade Fair & Event Appearances

Exhibition booth management, guided tastings, and brand presence at the point of experience.

🎯 Branding & Storytelling

Authentic communication of origin, craftsmanship, and brand values ​​through experiential storytelling.

📸 Content Creation

High-quality photo, video, and text content in the whisky and spirits sector for marketing and social media.

🧭 Brand Development & Consulting

Development of customized event and tasting formats, as well as strategic support for brands and agencies.

Your promoter for whisky fairs

I have over 12 years of experience presenting and conducting whisky tastings at whisky fairs. Organizing and managing a trade show booth requires time, resources, and expertise. With me, you get everything from a single source – a complete all-inclusive package.

With my passion for whisky and my established reputation in the whisky world, I have everything we need to bring your whisky and whisky enthusiasts together. I offer the right solution for every budget. Contact me, and I’ll get your whisky into the glasses of your customers.

CONTENT CREATION & Online presence

The digital market is essential for whisky brands. YouTube and Instagram have long since replaced traditional advertising methods. However, social media and influencer marketing are time-consuming and should be implemented strategically.

I would be happy to share my experience in online marketing and managing the Malt Mariners whisky YouTube and Instagram channels with you. This could be in the form of consulting and support for your own channels or a collaboration with Malt Mariners‘ social media presence.

Event organization and presentation

Position your brand where it truly shines: directly in the glass and through personal experience. As an experienced whisky presenter, I support you in authentically showcasing your whiskies – at trade fairs, exclusive tastings and master classes, or bespoke brand events. My goal: your whisky should not only be tasted, but understood and appreciated.

I provide comprehensive organization and execution: from developing target-group-oriented formats to professional on-site presentations. I combine in-depth expertise with authentic storytelling to bring your brand to life and create a lasting impression.

content creation AND social media

Strengthen your brand presence where attention is generated: in the digital realm. With years of experience on my YouTube and Instagram channels, Malt Mariners, I can help you advance your social media presence. Whether you’re looking for a collaboration or advice on your own social media strategy, I’m your contact for online whisky marketing.

I produce high-quality video and social media content that brings your brand to life – from tastings and storytelling to educational formats. I also support you with your own channels: from brainstorming and content strategy to implementation. This results in a consistent brand presence that generates reach and keeps your followers engaged.

Brand Development & Consulting

Whisky is a long-term project requiring sound planning and strategy. As a systems consultant, I support distilleries in refining their strategic direction and making informed decisions.

With a strong background in project management, I guide you from analysis to implementation: I identify market opportunities, structure complex projects, and develop sustainable strategies for growth and positioning together with you. In doing so, I combine industry expertise with a holistic view of your company.

Whether it’s brand strategy, portfolio development, or market entry – I help you recognize potential, use resources effectively, and achieve your goals clearly and efficiently.

START OUR COllaboration HERE

Let’s discuss your goals and wishes in a no-obligation conversation and find out how I can support you and your brand.